Independent digital publishing and media company with active label partnerships including Universal Music Group and Sony Music. I was the marketing department. Strategy, execution, systems, reporting, and team management all lived under one roof, and that roof was me.

• Led 50+ integrated campaigns across paid media, email, digital, event, and partner channels, managing every stage from messaging brief through post-launch performance reporting.
• Managed campaign budgets ranging from $5K to $100K+, making allocation decisions across channels in real time based on performance data and shifting priorities.
• Built and maintained marketing performance dashboards tracking engagement, conversion trends, campaign ROI, and digital audience growth. These were the numbers the business used to make decisions.
• Developed end-to-end launch communication frameworks including press materials, sales enablement assets, digital toolkits, and partner-facing collateral. Built a layered copy system (short, mid, and long form) that became the standard for every release.
• Identified a structural market shift as artist development partnerships with major labels declined due to social platform disruption, while sync licensing briefs from the same networks increased. Built an industry case study documenting the surge in content investment from Netflix, Hulu, Amazon, HBO Max, Showtime, and other networks. Led a project to capture this demand: took the full catalog online with our catalog manager, segmented it by keyword, genre, mood, tempo, and every metadata descriptor that made tracks sortable and accessible. Built nurture campaigns in HubSpot targeting music supervisors by film season cadence, language, and region. Turned the company into a reliable, quality-driven fulfillment layer for music supervisors, brand partners, and the large publishers who kept sending work upstream, deepening those partnerships and driving meaningful licensing revenue.
• Maintained brand voice governance across a 14-act roster and two simultaneous major label partnerships. No co-branded asset required external revision during my tenure.
• Architected a five-track audience segmentation framework (sync contacts, curators, press, venue buyers, A&R) with distinct messaging, value propositions, and CTA logic per audience. Targeted sequence response rates outperformed previous broadcast sends by approximately 15%.
• Ran CRM workflows in HubSpot for audience segmentation, lifecycle tracking, and campaign automation. Maintained structured metadata and data governance standards supporting catalog discoverability and acquisition targeting.
• Coordinated a 23-city promotional campaign across the U.S. and Canada, managing timelines, partner coordination, and cross-border logistics for creative, venue, and distribution stakeholders.
• Collaborated cross functionally with creative teams, distribution partners, legal, and external stakeholders at Sony Music and Universal Music Group. Managed messaging review and approval workflows before any external release.
• Applied Agile marketing frameworks to manage content production pipelines. Implemented SEO informed content strategies to improve discoverability and campaign performance.
• Managed 2 rotating marketing support staff, assigning campaign tasks and overseeing execution quality across concurrent initiatives.

Supported marketing communications, product marketing, and digital commerce initiatives for a national consumer electronics manufacturer across B2B distribution, e-commerce, and direct to consumer channels.

• Built and maintained the corporate brand website and managed all web hosting, SEO strategy, and content updates to support product visibility and customer engagement.
• Led a white label direct to consumer Shopify storefront project ("Cash Machines for Less"), owning end to end product marketing, email retention campaigns, customer support operations, and ad spend deployment with direct reporting to the VP.
• Designed and executed the DTC test channel strategy to evaluate repeat purchase behavior, customer acquisition cost, and viability of a new revenue channel outside existing B2B retail partnerships.
• Developed customer facing product content and marketing assets tailored for consumer audiences, distinct from sales facing materials used across major retail partners including Walmart, Target, and Amazon.
• Managed email marketing campaigns and audience segmentation through Mailchimp to support product launches, promotions, and customer retention initiatives.
• Navigated UL compliance requirements for consumer electronics, ensuring all product safety claims and certifications were accurately represented across marketing materials and product listings.
• Coordinated collaboration between marketing, product, and sales teams to align messaging and campaign execution across B2B and DTC channels.
• Monitored campaign performance using analytics dashboards to track engagement, conversion trends, and channel level ROI across digital initiatives.

• Coordinated weekly email campaign production across creative, copy, and design teams. Managed the campaign calendar and recurring deployment schedule.
• Led weekly cross-functional meetings for campaign brainstorming and design approvals. Utilized Constant Contact and Mailchimp for audience targeting and distribution.